Lead
A lead is a type of action in which a consumer registers, signs up for, or downloads something from an advertiser’swebsite. A prospective customer filling out a form on an advertiser’swebsite is also a type of lead.
« Back to Glossary IndexA lead is a type of action in which a consumer registers, signs up for, or downloads something from an advertiser’swebsite. A prospective customer filling out a form on an advertiser’swebsite is also a type of lead.